Sunday, September 16, 2012
Artist Promo Screening with Martha and Martha (Mihalick and Rago that is)
Since the Midsouth started offering this as a breakout 5 years ago, this session has never failed to be helpful. This year was no exception. Each attending illustrator was invited to bring a few promotional mailers for the editor / art director team to evaluate as if they were getting them in their in-box. Both Marthas went carefully through each submission explaining why they would choose to keep a piece on their bulletin board... or what they felt could be stronger about the mailer so that is DOES get a piece of that coveted real estate. Also, while both Mihalick and Rago are at Harper Collins, each has a different departmental process for finding and selecting illustrators for projects. It was immensely helpful to hear the differences between the smaller Greenwillow imprint and the larger Harper Collins art department.
Posted by Mary Uhles at 6:43 PM